Join the GANI YIRRA Movement: Wear Purple. Stand Against Domestic Violence.
Gani Yirra Purple DV Shirt Campaign
Together, we raise awareness, inspire change, and empower communities to take a stand against domestic violence.
'GANI YIRRA' means "North Seed" in Melisa's Nywaigi Aboriginal language.
The artwork was created by Sharaya Summers, a
Mandingalbay Yidinji and Birrigubba woman.
The meaning Behind GANI YIRRA: A Name with Purpose
The name 'GANI YIRRA' holds deep cultural and symbolic meaning, derived from Melisa Drummond-Anderson's Nywaigi language:
- GANI (North) represents rising above, moving forward, and not looking back. Facing your True North.
- YIRRA (Seed) symbolises planting seeds of awareness, conversation, and change through the adornment of the shirts.
Each time someone wears one of our purple shirts, they are spreading a message of healing, strength, and unity. This shirt is not just workwear — it's a statement of resilience and solidarity.
Vision Behind the Campaign
The name 'GANI YIRRA' holds deep cultural and symbolic meaning, derived from Melisa Drummond-Anderson's Nywaigi language:
- GANI (North) represents rising above, moving forward, and not looking back. Facing your True North.
- YIRRA (Seed) symbolises planting seeds of awareness, conversation, and change through the adornment of the shirts.
Each time someone wears one of our purple shirts, they are spreading a message of healing, strength, and unity. This shirt is not just workwear — it's a statement of resilience and solidarity.
Be Part of the Purple Army
Your support makes a difference. Wear your purple shirt with pride and share the story of GANI YIRRA with your community.
Supporters of the Movement:
We proudly acknowledge our allies and supporters:
- Challenge DV (https://www.challengedv.org/) For their work in breaking the cycle of violence through education and advocacy.
- MinterEllison (https://www.minterellison.com/) For their pro bono legal work and commitment to justice for survivors.
- Black Coffee Indigenous Network (https://www.blackcoffee.net.au/) For creating space for meaningful dialogue and Indigenous-led solutions.